Pureology Strength Cure Shampoo

To promote healthier looking hair and less breakage, hair strengthening shampoo works to fortify and repair damaged strands. By using a targeted strength shampoo in your hair washing routine, hair is able to look fuller in appearance and avoid breakage or split ends with consistent usage. The Pureology Strength Cure Shampoo is formulated with the plant based protein Keravis, alongside the antioxidant Astaxanthin to both strengthen and heal strands - creating less frizz, moisturising hair lengths and providing nutrition for healthy future hair growth. By using a shampoo for damaged hair throughout your weekly hair routine, hair fibres can be strengthened over time and daily hair maintenance can be improved.

Damaged hair should not be washed more than twice a week - this includes hair that is prone to severe breakage and dryness. Shampoo for damaged hair can be applied in your usual routine, however, should be washed once a week if hair is not prone to oiliness. It's worth noting that hair damage could possibly heighten if hair is washed too often - this is because the hair fibres need to accumulate their own natural oils over time, as overwashing could also lead to further dryness. We recommend using a strengthening shampoo and conditioner only once to twice a week - this allows the hair to soak up nutrients properly.

When choosing a shampoo for damaged hair, this will largely depend on how severe your breakage and damage is. Your hair type and texture will also factor in, as some hair strengthening shampoos cater to different needs. The Pureology strength cure shampoo is catered to all hair types, with a strong focus on repairing weak, brittle and damaged strands - however, the amount used will depend on your hair's current state. For oilier scalps and hair types, look for a strengthening shampoo with less moisturising properties or make sure to wash hair less frequently throughout the week. For those with over processed or dry hair, look to fortifying shampoos that promote moisture and hydration with added nutrients. It's important to also choose a conditioner and hair mask that works well alongside your shampoo routine to ensure strength and health is maintained.

Anti breakage shampoo is specifically targeted for hair that experiences split ends and breakage - mainly to restore hair that appears weak, brittle, unhealthy or distressed. Hair breakage can occur for a variety of reasons and is mainly due to a lack of moisture in strands. When hair lacks nutrients and is experiencing stress through overprocessing, intense heat styling or hair pulling, breakage is more likely to happen over time and requires nourishment with the right strengthening hair products and care. Anti breakage shampoo can provide the essential nutrients needed for weakened strands, and should be used alongside a strengthening conditioner or leave-in treatment for desired results long term.

Hair breakage remains common and usually results in the appearance of split ends. Due to damaged or dry strands, you'll notice breakage at the end of your lengths if they appear brittle, thin or split. The causes of hair breakage are likely because of a lack of moisture, heat damage, incorrect brushing or overprocessing in general. When it comes to hair breakage, it's important to choose the right strengthening hair products that will provide nutrients and immediate strength to strands long term. In your weekly hair washing routine, a shampoo for hair breakage and strengthening conditioner are essential to strengthen weak hair fibres. The aim is to nourish strands from root to tip and the Pureology strength cure shampoo contains Keravis and Astaxanthin for combined health and support. Alongside this, strengthening hair masks should be applied and heat tools should be avoided as much as possible - especially for fine and thin hair types.