Our Commitment To Sustainability

From the ingredients that go into our formulas, to the raw materials that comprise our packaging, to the effect our products have on the environment during and after use, we are committed to sustainability and reducing our carbon footprint.

We Believe…

  • Sustainability is our responsibility
  • In minimising our environmental impact across the entire lifecycle of our products
  • In animal rights, our products are never tested on animals

What We've Accomplished:

  • Reduced the amount of water needed per batch in our manufacturing processes
  • Our bottles are made of 50% post-consumer recycled materials and are 100% recyclable
  • Products and printed materials use up to 50% PCR materials and FSC paper stock
  • We’ve minimised our use of secondary packaging, with cartons we do have being made of 100% recycled fibers
  • Reduced utility energy consumption per bottle
  • Reduced waste during the filling and packaging process
  • We use FDA-approved* plastics for unparalleled safety and environmental sustainability

What You Can Do At Home & In The Salon:

  • Run only full loads in washing machines and choose an energy efficient model
  • Fix leaky faucets and toilets
  • Install high efficiency faucets and toilets. Fitting low-flow attachments to faucets can save a massive 70% of water!
  • Rinse out and recycle empty Pureology bottles to minimize waste in our landfills
  • Use energy-efficient lighting, laundry machines, heating/cooling systems, and styling tools

*FDA Approval based on United States standards