Hair Toners

A hair toner effectively counteracts any undesirable undertones and enhances the vibrancy of your newly treated hair, especially after processes like bleaching or lightening. Hair toner products enable you to fine-tune your hair colour to achieve your desired shade, offering a healthier alternative to reapplying permanent colour. Additionally, using a hair toner contributes to the improvement of hair shine. Explore our shine-enhancing hair products and read our tips for hair colour maintenance.

For optimal results, we recommend applying hair colour toners to damp or towel-dried hair. It's important to ensure your hair is clean and free of dirt and excess oils before applying the hair toner. Learn how to deep cleanse your hair by reading our guide to a hair detox. Avoid working with hair that is completely dry or dripping wet. Damp hair provides a better surface for the hair colour toner to work its magic as it is more porous and facilitates even distribution. On the other hand, overly wet hair may dilute the toner, potentially impacting its longevity and colour effectiveness.

Pureology professional hair toner typically maintains colour vibrancy for up to 8 washes, although this timeline can vary depending on your specific hair type, its overall condition, and your washing frequency. Generally, the less often you shampoo your hair, the longer the hair toner's colour will endure. If your hair has a history of previous colour treatments, it may retain hair toner for a shorter period compared to hair that has only been coloured once. If you find that your hair colour toner fades prematurely, several factors could be at play. One key factor is the use of shampoos containing sulfates and parabens, which can strip and dull your hair colour. Opting for Pureology's sulfate-free shampoo is recommended to help maintain your hair toner's longevity. Read our guide to sulfate-free shampoo

Absolutely! It's essential to shampoo your hair after using hair toner products. This step ensures the complete removal of any unwanted undertones and lingering hair toner residue. We recommend using purple shampoo and conditioner from Pureology's Strength Cure Blonde range, as your hair toner's extension. These products not only safeguard the vibrancy and colour results of your hair toner but also provide essential nourishment, hydration, and protection against hair damage. Read our guide on how to use purple shampoo. Additionally, we highly recommend incorporating a weekly hair mask treatment into your routine to infuse your strands with essential nutrients, leaving your hair with a radiant and silky finish.

When choosing the ideal Pureology hair toner, take into account the shade you desire and your current hair colour.

• If you're a blonde, opt for Pureology Color Fanatic Tone and Glaze Purple. It's the perfect pick to banish those unwanted yellow tones and boost your hair's shine.

• Brunettes can benefit from Pureology Color Fanatic Tone and Glaze Blue, which effectively counters brassy orange tones while infusing your hair with richness and depth.

• Black-haired individuals should consider Pureology Color Fanatic Tone and Glaze Clear as their top choice for rejuvenating dark hues and attaining a glossy, polished finish.

Read more about Pureology's toners for hair from the Color Fanatic Tone and Glaze Collection.