News, Events, & Give-A-Ways

Pureology’s Beauty With Meaning Collective

December 09, 2020

Pureology’s ‘Beauty With Meaning Collective’ features powerhouse women such as Michelle Battersby (former CMO Keep It Cleaner and Bumble) and Hannah Furst (Adore Beauty Content Manager and podcast professional)

Pureology has elevated itself to be more than haircare. Nothing encapsulates this more than its venture into empowering women synonymous with the brand’s values and creating a community where it can facilitate their growth, amplify their voices and generate ideas.

In August 2020, Pureology revitalised its brand, one which started in California in 2001. Pureology pioneered vegan beauty, ‘no nasties’ and ZeroSulfate shampoos, and its reinvention kept and amplified these values.

The NEW Pureology saw a premium repackaging, a honing of their brand message and a focus on aligning with ambassadors that stand for and act upon shared values.

Shop the full range on Adore Beauty here.

Michelle's Favourite Pureology Products

Pureology Pure Volume Shampoo
Shop Now on Adore Beauty

Pureology Hydrate Sheer Conditioner
Shop Now on Adore Beauty

Pureology Strength Cure Superfood Treatment
Shop Now on Adore Beauty

Pureology Color Fanatic Leave-In Multi-Tasking Spray
Shop Now on Adore Beauty


Hannah's Favourite Pureology Products

Pureology Smooth Perfection Shampoo
Shop Now on Adore Beauty

Pureology Smooth Perfection Conditioner
Shop Now on Adore Beauty

Pureology Hydrate Superfood Treatment
Shop Now on Adore Beauty


Welcome to the rest of our 'Collective' - check them out and what they're all up to below.

Dom Gauci - Australian Artist & Designer

Kristy Hodgson - Jarahs Hair - Salon

Katie McKinnon - Australian Artist & Designer

Lucy Hoskin - Entrepreneur

Chad Wijayatilake - A & H Salon

Chelsie Brown - Hairytales - Salon