Discover The World Of Pureology

Since 2001, Pureology has pioneered the clean beauty movement, with a simple but powerful idea: to create the very best products for colour-treated hair. Now, Pureology has elevated its core brand values through ‘Beauty With Meaning’, premiumised its look and improved its formulas.

All the best parts of the brand are the same – the known and loved vegan formulas, signature aromatherapy and post-consumer plastic, sustainable bottles. What’s new? Premium, modern packaging, new branding, a revised vision, mission and purpose - incorporating models, faces and ambassadors from unique walks of life, both locally and abroad.

Find out more in the newest brand video.

Pureology was born in California in 2001 and led the way in creating products made with purity and good health in mind, and pioneered the clean beauty movement with ZeroSulfate® shampoos and 100% vegan formulas. Pureology strives to make women feel beautiful inside and out. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour. All bottles are 100% recyclable, and are made from 95% post-consumer recycled materials.

The NEW Pureology

Since it’s inception nearly 20 years ago, the brand has changed and evolved to meet the needs of the consumer. 2020 marks the biggest modernisation to date, with new, premium packaging with elevated branding and sophisticated colour palettes. In addition to a new look and feel, Pureology are re-imagining and redefining beauty as we know it through one simple vision: to make women feel beautiful, empowered and included so that together, we can make a positive impact on our world and the people in it. They seek to achieve this by providing professional-quality, luxury products made with good-for-your-hair ingredients that protect and revive color-treated hair - all while championing sustainability.

Pureology believes in

The INTEGRITY of high performing products to deliver the best quality and extraordinary color care;
SUSTAINABILITY to protect the environment and our communities;
and PURITY of transparent communication, giving professionals and consumers insider access to how Pureology creates and formulates.

What is ‘Beauty With Meaning’?

Our understanding of ‘beauty’ is changing and evolving every day. At Pureology, we know that beauty is more than aesthetics, and goes far beyond our traditional understanding of the word. For us, beauty is within. Beauty is giving back. Beauty is making a positive difference to the world through our energy,

It is about inspiring, empowering, innovating, empathising and spreading joy through mindfulness and compassion. So it makes sense we’ve made ‘Beauty With Meaning’ our brand mission. To bring this vision to live, we are partnering with a small collective of inspirational Australian woman from different walks of life: Artists, Yoga studio owners, business owners, writers, entrepreneurs, wellness guru’s, beauty experts and other thought leaders. The ‘Beauty with Meaning’ Collective will collaborate, converse with and learn from one another, whilst sharing their own stories and knowledge, to uplift, inspire and educate.

Australia’s ‘Beauty with Meaning’ Collective will feature women who embody the Pureology values in their own, unique way. Throughout 2020, Pureology will be sharing the talent’s stories through a raw, real, uncut and beautiful content series. We will share what inspires them, how they got to where they are today, what beauty means to them, and how Pureology fits into their lives.

Watch Int. Pureology’s ‘Beauty With Meaning’ video here